Well is it?
I've been thinking about this question a lot lately. You know, most people think our job can be boiled down to the phrase "Make Cool Stuff" and sure, we do that and we do it well. But let's break it down even further; isn't it really our job to "make cool stuff... that people will remember?"
There’s no need to explain the value of video these days. YouTube gets 100+ hours of content uploaded every MINUTE
We all know video is important and keep it high on the list of “Marketing Must-Haves.” However, YouTube and online video have evolved tremendously over the past few years. Videos like “Charlie Bit Me" and “David After Dentist" are relics of a bygone era. YouTube is no longer the playground where one-off, amateur videos are all the rage. While “going viral” is still a thing, it’s a poor measure of success as far as your brand is concerned. These days, it’s all about creating unique, valuable, ownable content. People are bored as hell just dying to see something new. Original content creators are the new kings of the internet. Individuals have been the pioneers and it has paid off for many of them. However, brands are finally catching up… and it’s time that your company does the same.
What, your company doesn't have a ridiculous obsession with a certain day of the year!?
Well we sure do. Yesterday was 11/11/13, a day we affectionately refer to as "Eleven-Day". Steeped in tradition, Eleven-Day is when everyone on Team Elevendy gets to take their aggression out on work that was judged at a silver level or below. As you know we push to produce only the highest quality creative. In the immortal words of the great philosopher V. Ice "Anything less than the best, is a felony." we take that to heart around here.
Without further ado, we present Eleven-Day Shenanigans 2013.